Ibotta, Inc.

Ibotta, Inc. is a performance marketing platform allowing brands to deliver digital promotions to hundreds of millions of consumers through a network of publishers called the Ibotta Performance Network (IPN). The company is headquartered in Denver, Colorado and currently employs 800 full-time employees. The company went IPO on 2024-04-18. The firm provides promotional services to publishers, retailers, and advertisers through the IPN, which includes its direct-to-consumer mobile, Web, and browser extension properties and its network of third-party publisher properties. The firm offers products in non-discretionary categories, such as grocery, and also works with general merchandise manufacturers in categories such as toys, clothing, beauty, electronics, pets, home goods, and sporting goods. Its technology platform uses an artificial intelligence (AI)-enabled offer engine that is designed to match and distribute the right offer to the right consumer at the right time. The firm also hosts offers on direct-to-consumer properties, which include the Ibotta-branded cashback mobile app, Website, and browser extension.