Phoenix New Media Limited American Depositary Shares (each representing forty-eight (48) Class A Ordinary Shares)

Phoenix New Media Ltd. is engaged in the provision of media and advertising services through internet, mobile, and television channels. The company is headquartered in Beijing, Beijing and currently employs 611 full-time employees. The company went IPO on 2011-05-12. The firm operates primarily through two segments: Net Advertising Services and Paid Services. The Net Advertising Services segment focuses on delivering advertising solutions across its online platforms, including mobile and PC websites. The Paid Services segment provides subscription-based services, mobile value-added services, and other content-related offerings. The firm's content is organized in verticals such as news, military affairs, video, technology, finance, entertainment, automobile, sports, real estate, and home living. The firm's products and services are widely applied in online media, digital advertising, and mobile internet sectors. The firm mainly operates its businesses in the domestic Chinese market.