YELP INC.

Yelp, Inc. engages in the provision of business of operating a community-driven platform that connects people with great local businesses. The company is headquartered in San Francisco, California and currently employs 5,168 full-time employees. The company went IPO on 2012-03-02. The firm's advertising products enable businesses of all sizes to reach a large audience, advertise their products and drive conversion of their services. The company offers a range of free and paid advertising products to businesses of all sizes, which include CPC Advertising (Yelp Ads), RepairPal Network and Multi-location Ad Products. Its business page products include Free Business Account, Upgrade Package, Branded Profile, Enhanced Profile, Verified License, Business Highlights, Yelp Connect, Logo and Nearby Jobs. In addition to its advertising products, it also offers features and consumer-interactive tools to facilitate transactions between consumers and the local businesses they find on Yelp. The company offers subscription services, licensing payments for access to Yelp data and other non-advertising arrangements. The company sells its advertising products online through its Website and Yelp for Business app, and indirectly through partners.