Viant Technology Inc

Viant Technology, Inc. is an advertising technology company, which develops and manages an enterprise software platform. The company is headquartered in Irvine, California and currently employs 470 full-time employees. The company went IPO on 2021-02-10. The firm is a buy-side, artificial intelligence (AI)-powered advertising platform purpose-built for connected TV (CTV). The company combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Its cloud-based demand side platform (DSP) enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Through its omnichannel platform, a marketer can buy ads on CTV, streaming audio, digital out-of-home, mobile and desktop. Its DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across various channels. Its product suite, ViantAI, handles every stage of programmatic advertising, from building campaigns to optimizing execution.