Roku, Inc.

Roku, Inc. engages in the provision of a streaming platform for television. The company is headquartered in San Jose, California and currently employs 3,600 full-time employees. The company went IPO on 2017-09-28. The firm connects viewers to the content they love, enables content publishers to build and monetize audiences through advertising and subscriptions, and provides advertisers with capabilities to reach and engage consumers. The firm's segments include Advertising, Subscriptions, and Devices. The firm's Advertising segment includes the sale of digital advertising, including direct and programmatic video advertising, ads integrated into its user interface (UI), and related services. The firm's Subscriptions segment includes the sale of subscriptions to end users. The firm's Devices segment includes the sale of streaming players, Roku-made TVs, smart home products and services, audio products, and related accessories. The firm also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service.