SFLR was created on 2022-11-09 by Innovator. The fund's investment portfolio concentrates primarily on downside hedge alternatives. The ETF currently has 1919.04m in AUM and 192 holdings. SFLR aims to participate in market appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk. The fund utilizes four, one-year FLEX options packages with staggered three-month expiration dates to target a maximum loss of 8-12% on a rolling 12-month basis. As a result, upside participation is reduced.