How CUSP Wealth is rewriting the rules of wealth building in the GCC
What inspired the creation of CUSP Wealth, and what gap in the GCC market are you aiming to fill?
The concept for CUSP Wealth originated in mid-2023, backed by extensive research into the UAE market. We observed significant economic growth and diversification towards tourism, technology, and finance. UAE is positioning itself as a global financial hub, with ADGM in Abu Dhabi, and DIFC and DFSA regulations in Dubai playing a pivotal role in supporting fintech innovation.
The Dubai 2040 Urban Master Plan aims to grow the population to 7.8 million, leading to an influx of professionals seeking career opportunities and wealth-building solutions. Despite this progress, existing investment platforms in the market fail to fully address investor needs. Many platforms:
- Primarily focus on real estate and local stocks, limiting access to global markets.
- Lack advanced wealth management tools, such as AI-driven portfolios, robo-advisors, and fractional investing.
- Do not offer personalised, user-friendly experiences, which are increasingly in demand by tech-savvy, mobile-first investors.
This gap in the market presents a significant opportunity for CUSP Wealth to deliver a next-generation investment experience, tailored to the UAE’s evolving investor base.
How does CUSP Wealth differentiate itself from traditional banks and existing investment apps in the region?
CUSP Wealth is an accessible investment and wealth building platform that combines diversified investments with personalised advisory, offering on-demand tools and insights. By combining advanced AI with human guidance, CUSP Wealth empowers investors to make timely, confident and informed decisions at every step of their financial journey.
Our mission is to make investing clear, accessible, and efficient – so you can create the life you envision.
Investors have access to 10,000+ global stocks and ETFs with zero trading fees. CUSP Personalised portfolio is aligned with your risk profile, values and financial goals, supported by advisory guidance and ongoing monitoring, with transparency and a 0.75% annual advisory fee.
One can start with a $25 deposit, get a ready-to-invest portfolio and have the option of fractional investing. This is the minimum sum for investing through the Cusp Wealth App. Other fees, such as personalised portfolio fees, currency exchange rates, and credit card fees, may still apply. Refer to the Fees Schedule in the T&Cs.
In other words, invest your way, tailored to your risk profile and suitability assessment, with tools designed to support your strategic decisions. Control is always with you.
How do you build trust with users who may be new to digital investing or sceptical about financial platforms?
Educate. Educate. Educate!
We are based in the UAE. Cusp Wealth Ltd is regulated by the DFSA, reference number F011420 and is registered in DIFC with license number 10863 and financial services are conducted from DIFC. Funds are protected; that is, all investments are protected up to $500,000 by the SIPC insurance. The SIPC protection applies in the event of broker failure and does not protect against investment losses. We never hold your funds directly.
This is a constantly reinforced message that we convey to any potential investor/ user.
How are you tailoring the user experience specifically for investors in the Gulf region?
CUSP Wealth enables Islamic investment that enables investors to align their ambitions and principles by enabling them to explore over 1,300 Shariah-approved assets and Shariah-compliant Personalised portfolios, backed by a Fatwa.
Our trusted partners are:
Zoya: a company that powers faith-aligned investing for Muslims worldwide and helps Cusp Wealth provide the investors with carefully screened Shariah-compliant assets.
Amanie Advisors: a leading Shariah advisory firm providing independent guidance, governance, and certification across Islamic finance. Fatwa was received from their Shariah Supervisory Board on 08 December 2025.
CUSP Wealth’s unique Islamic platform is built on Shariah principles: Cash-only trading. Margin trading, short selling, and securities lending are disabled within our Shariah-compliant Personalised portfolios to ensure full Islamic brokerage compliance.
CUSP Wealth has a Shariah-compliant fee model (Ijarah al-Khadamat). We operate on a transparent fee-for-service basis approved under Islamic finance principles. No interest or prohibited income. We earn through ethical service, not through interest, hidden charges, or non-permissible activities.
What advice would you give to young professionals in the region who want to start investing but don’t know where to begin?
One must explore and enter the world of investing, not speculation. CUSP Wealth’s message to investors is: Your journey deserves thoughtful guidance.
Schedule a private session with our financial advisor, Edwin Mathew, and explore how to build a meaningful, Conventional (non-Islamic) or a Shariah-aligned portfolio (Islamic) for you and your family.
Dollar Goals Need Dollar Returns! Based on the risk appetite and investment horizon, plan your Child's Education Abroad, consider Global Real Estate, choose an International Lifestyle and build for an Offshore Retirement. Please carry out a study of similar offerings in the market and understand what is most suitable. With very low and reasonable thresholds, CUSP Wealth is a good option to explore, invest and stay invested.
Disclaimer
Zero trading fees refer to fees during trade executions for users. Other fees, such as currency exchange rates, personalised portfolio advisory fees, and credit card fees, may still apply.
This material is provided for informational purposes only and does not constitute a personal recommendation or advice or an offer to buy or sell any financial product or security. Any reference to advisors, tools, or portfolios is subject to client onboarding, eligibility, and suitability assessment. Investments involve risk and may result in loss of capital. Past performance is not a reliable indicator of future results. The examples provided are for illustrative purposes. Data shared from third parties is obtained from what are considered reliable sources; however, it cannot be guaranteed. Opinions, news, research, analysis, prices, or other information contained on our Blog, or emailed to you, are provided as general market commentary. CUSP Wealth shall not be liable for any losses arising directly or indirectly from misuse of information. Each decision as to whether a self-directed investment is appropriate or proper is an independent decision by the reader.
Cusp Wealth Ltd is authorised by the Dubai International Financial Centre (DIFC) and regulated by the Dubai Financial Services Authority (DFSA). Services are available only to DFSA-classified DIFC retail clients and are not offered outside the DIFC.